What does social media have to do with SEO? MWI receives the information frequently from current and prospective clients. Although social media has been a growing channel for marketing in recent times, many businesses have yet to take advantage of the potential of it. This is particularly important for companies that are investing in SEO. The creation and management of social media accounts is essential to aid in SEO initiatives, but the benefits of social media aren’t always apparent. Here are five reasons social media is vital to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long period of time. Social engagements occur when people like, comment on, share or tweet about content. The more the number of social interactions that a piece content is able to get, the more social signals you build to your site. These social signals are used by search engines to determine the quality of content. It’s a way of evaluating the content that people consider useful in comparison to what their algorithm decides is of high quality. If a piece of content receives a lot of social interaction, it can be instantly indexable.

2.) Link Building

The days of going out and soliciting websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to build links the traditional way: create good quality content that is pertinent. How can you get your content to websites that are willing to link to your content, when asking them directly would be considered “unnatural”? Social media is the answer. Social media allows you to publish your content to appropriate audiences that are willing to link to your content, if it is worth linking to. These people will spread your content among others and increase your reach.

3) The amplifying of content

It doesn’t matter how high-quality the content you publish, it’s not going to get much traction without amplification. Email marketing is an effective method to increase the reach of your content , but it can only be able to reach the people on your marketing list. Social media enables you to increase the reach of your content. After you have shared your content, زيادة استماعات ساوند كلاود the people who follow you will spread it to their networks if they find it useful. They will then be able to share it with their followers to increase your reach. In addition, you’ll gain relevant traffic as well as inbound linking, social signals, and brand awareness All of which can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals

Brand identity and awareness can tell search engines much about the credibility of your website and how much it is believed to be in its ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google refers to as a co-citation. Co-citations can be created via social media in order to increase Google’s credibility and aid in the search engine’s branded searches.

5.) Social Indexing

Search engines have been indexing social media sites for some time now and this means that they appear on results pages for search engines. This allows your brand to be listed in search results on branded queries that are not restricted to your website. But it gets even better than that. Individual tweets from Twitter were previously indexed and appeared in search results, too giving another opportunity for your website to be ranked in search. That was only temporary for a few months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.