What the heck does social media have to have to do with SEO? MWI receives these kinds of information from prospective and current clients. Social media is a fast growing marketing channel that most businesses have only recently begun taking advantage of in the last few years. However, it’s crucial to make use of in particular if you’re putting resources into search engine optimization. While the advantages of social media are not immediately apparent, they’re crucial for SEO help. Out of the numerous reasons to think about the use of social media in your online strategy Here are five reasons it’s important for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some time. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines analyze the social signals they receive, and use them as a quality factor موقع تزويد مشتركين when ranking the content. It’s a way of evaluating the quality of content that people are able to use over what their algorithm determines to be of high quality. If something receives a lot of social engagement it will be immediately indexed.

2.) Link Building

Long gone are the days of soliciting websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating high-quality content that is relevant. What is the best way to reach websites that will link to your site, if asking them directly would be thought to be “unnatural”? Social media is your answer. Social media allows you to place your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. They will also connect your content to their network, further increasing the influence of your content.

3) The amplifying of content

It doesn’t matter how high-quality your content is, it’s unlikely to get much traction until you amplify it. Marketing via email can be great method to boost content but it’s only going to reach people in your marketing list. The possibility of reaching new audiences is through social media. After you have shared your content, the people who follow you will connect with their friends if they find it useful. Then those people will be able to share it with their followers, further increasing your reach. In return, you will gain lots of relevant traffic, inbound links, branding awareness and social signals – all of which are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines can use brand reputation and image to assess the quality of your site and how reliable it ought to be when they rank it in their algorithms. Social media helps to build an image for your business and also boosts your content. Google calls this co-citation. Building these co-citations through social media can help increase Google’s trust and confidence in your website , and will also help with branded search queries.

5) Social Indexing

Search engines have been indexing the social media pages for a number of years now, which means they now show up in search result pages. This allows your company to be displayed in search results that include branded search queries that are not limited to just your own website. But there’s more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too providing another method for your content to rank in search. The service was temporary for a couple of months until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.